Digital Marketing / Online / Online Marketing are some of the most used terms of the profession today. However, it is sadly just a several jargon for most of people who hear it and use it to convey their view. What exactly is digital marketing and what part of it important for today’s business person? We’re here to break it down for you in the simplest words possible.
Online Marketing is solely marketing of your products or services onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is it. That is what Online marketing is. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all user generated content platforms are available digitally i.e. over the internet. However, there are other platforms that get into digital marketing rather than social media advertising and marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It’s a way to get higher rankings associated with search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every website owner as it aids you stand out among the sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it for you to products that have a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple nights. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy all of them so as preserve reminding them concerning their visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771